Mall of the Emirates, Dubai, United Arab Emirates
Brick and mortar stores are embracing digital signage for more than just displaying marketing campaigns. The use of interactive content is bridging the gap between the in-store and e-commerce experiences. Shoppers are increasingly encountering interactive screens when they enter a store that embraces customer self-service. The option for customers to search on their own for products and even order online from within the store have opened up the opportunities for the traditional shopping experience. A smoothly facilitated interaction between customers and products increases the likelihood of increased sales.
Digital signage does not live in isolation in-store either. Point of sale systems can be easily integrated into the system for a more streamlined process between sales and inventory. Digital signage analytics help retail stores learn more about the unique demographics of their customers and make more informed decision about how to best stock various locations.
Marks & Spencer, Europe
The North Face Flagship Store, Palo Alto, CA
A truly unique, technology-driven retail experience relies on having a platform in place that can dynamically engage with the audience in real-time. In addition to driving rich, on-screen content, our SureVue platform delivers analytics that provide merchandisers and marketers with valuable real-time and historic data on customer foot-traffic, dwell-times, and demographics. This information is invaluable when it comes to further optimizing content, technology and programs to increase sales.